Alternative Trading Partners

M&A advisory to the gaming and entertainment industry, VC for its technology.

What we do

Alternative Trading Partners is a boutique M&A and VC advisory firm catering to the gaming and entertainment industry.

M&A and VC advisory

Whether it is considering a merger/acquisition/divestiture or raising capital, you will need an advisor who understands the unique challenges inherent in the operation of a successful gaming company. We leverage a network of gaming operators, institutional investors and high net worth individuals with a focus on gaming industry transactions to ensure you find the right strategic partner for your deal.

Navigating an Evolving Industry

Many aspects of the gaming industry are evolving along the same lines as modern financial markets with a push towards automated execution, continuous live betting, and data driven decision making. In this environment it is more important than ever to form strategic partnerships that keep your company at the front of the technology race. Our partners' combined experience as financial market innovators and gaming industry experts will equip you with the guidance you need when evaluating your company's strategic options.

Highly Targeted

Most M&A advisors take the approach of widely disseminating sensitive information to a large set of investors and competitors, hoping to trigger interest from only a few. This strategy comes with lower deal values as the targeted parties are not approached with custom made solutions. At ATP, we believe in a highly targeted audience with an advanced level of tailoring in the deal's pitch and negotiation, leading to better control of confidential information and more favorable valuation levels.

Personalized Attention

Unlike larger firms who accept more deals than their senior partners can handle, our small professional team focuses on a select few clients at a time. This aligns our incentives entirely with our clients and ensures that they receive the full-time attention of our senior partners.

Thomas Brunet

Before founding Alternative Trading Partners, Thomas was a senior member of the Foreign Exchange (FX) Structuring group at BNP Paribas in London. He priced and traded complex financial structures, providing cutting edge FX hedging solutions to large corporations and innovative FX investment strategies for institutional clients and hedge funds. Before joining the FX Structuring group, Thomas spent 5 years designing systematic trading strategies in the Quantitative Strategy Group at Deutsche Bank in New York. In this role he managed more than $1 billion of capital using statistical arbitrage models in the equity, FX, fixed income and commodity spaces. Bringing years of expertise from both the trading side and the investment management side of the financial markets, Thomas also has a Masters in Financial Engineering from the Haas School of Business at UC Berkeley and a Masters in Electrical Engineering from CPE Lyon, France.

Kyle Carlston

Kyle has over a decade of professional gambling experience including sports betting, and poker. He founded Advantage Gaming LLC, an online gaming company capitalizing on internet casino promotions and sports book arbitrage. Before Advantage Gaming he worked as an M&A advisor for MFC Merchant Bank, raising private equity capital for small to medium companies across multiple industries. Kyle holds a Masters in Financial Engineering from the Haas School of Business and a BS in mathematics from Tulane University.

Deal Table



Pinnacle Sports

Alternative Trading Partners advised on the sale of a controlling interest in Pinnacle Sports.



Metric Gaming

Alternative Trading Partners closes round of financing for Metric Gaming.



Inferno, the Fire Spectacular!

Alternative Trading Partners co-produces Inferno, a pyro and magic show performing at the Paris hotel in Las Vegas and featuring Merlin award recipient "illusionist of the decade" Joe Labero.

Get in touch